DPG Media Belgium extends digital advertising offering with exclusive retail data from Carrefour via Unlimitail and Tom&Co
Retail data segments available in DPG Media’s Ad Manager for activation on video & display
DPG Media is thrilled to announce exclusive partnerships with Unlimitail, the exclusive retail media provider for Carrefour, and with Tom&Co. The partnerships mark a significant expansion of DPG Media’s digital advertising data capabilities. More specifically, DPG Media Advertising now gives advertisers access to unique and valuable retail data, enhancing their ability to target digital ad campaigns with unprecedented precision.
DPG Media has long been at the forefront of digital advertising, providing first-party data audiences that include sociodemographic and geographic data, behavioural insights, and in-market data. Over 500 BENE advertisers currently use Datalab, the self-service data platform, to create custom audiences. In addition, more than 200 advertisers have already onboarded their first party CRM data via Datalab and data clean rooms. DPG Media has established itself as a trusted leader in the industry.
By partnering with Carrefour, a leading supermarket chain, and Tom&Co, the Belgian pet store leader, DPG Media now also integrates these players' first-party data into its systems. This integration will provide advertisers with exclusive access to category buyer data, shopper type data, lifestage audiences and family composition data from prominent retailers, significantly enhancing the targeting capabilities of digital ad campaigns.
Jonathan Beckers-Vieujant, Head of Pet Marketing Solutions at Tom&Co, commented on the partnership: "We are excited to collaborate with DPG Media to provide advertisers with unique insights into consumer behaviour. This partnership reflects our commitment to leveraging data to enhance the shopping experience for our customers and create value for our partners."
Pierre Jacquemin, sales director of Unlimitail Belgium, added: "Partnering with DPG Media allows us to share our rich shopper data in a way that benefits both our customers and advertisers. This collaboration is a testament to our dedication to innovation and delivering exceptional value through data-driven strategies."
All of these enriched audiences can be activated across platforms such as VTM GO, HLN, RTL play and Streamz Basic. This applies to both DPG Media’s video and display offerings.
Stefan Havik, Chief Digital Officer at DPG Media: “We believe that having qualitative data is a facilitator to great digital campaigns. This further strengthens our Trusted Web offering composed of impactful data, our own Ad Manager, brand safe reach and impactful ad formats such as seamless ads.”
As of January, advertisers and media agencies get easy access through Ad Manager to Carrefour and Tom&Co's retail data. On the one hand, it further simplifies the process of highly targeted and effective digital advertising campaigns. On the other hand, advertisers enjoy a fully optimised supply chain, better reach and exclusive ad formats.
In addition to the enriched targeting capabilities, DPG Media will also offer sales uplift conversion reports for campaigns enabled by this retail data. These reports will provide advertisers with clear insights into the impact of their digital ad campaigns on actual sales, allowing for more informed decision-making and optimisation of advertising strategies.