Case - Lidl - ‘Nina kookt’ videos

Basic info

  • Advertiser: Lidl

  • Product/brand: Lidl

  • Title/platform: nina.be / demorgen.be / 7sur7.be

  • Sector: Retail food

  • Period: Annual deals



Campagne info

In consultation with the client, we made cooking videos with Lidl products. 

Each week, 3 videos were posted on different websites (HLN.be / nina.be / demorgen.be / 7sur7.be and other channels).

We created dishes, seasonal or according to a theme, with Lidl products. After viewing the video, the visitor was able to click through to other videos or download the recipe.

The videos have good viewing figures. We are satisfied with the interaction created by the video.

Lidl

Campagne tools