Case - bol.com - Thuisblijvertjes

(Almost) free e- and audio books for the kids at home

Basic Info

Advertiser: bol.com

Product/brand: Children's books

Title/platform: HLN.be

Industry: e-commerce

Period: 20/3 tem 6/4

Campagne info

(Almost) free e- and audio books for the kids at home

Quarantine: not an easy period for children to fill their days. To assist them, bol.com set up a temporary special club for stay-at-home children: a landing page where children in each age category can find various (almost) free e- and audio books. Per week, 10 books for children from 4 to 12 can be downloaded at 1 cent each: 5 audio books and 5 e-books.

Thanks for your hard work and flexibility. It is super that we could place so many cool things at DPG Media in such a short time! We have only been live for a few days, but it is already a success: many downloads!

Kelly Siemons - Bol.com

Campagne tools

Native articles on HLN.be

With two native articles on HLN.be, bol.com spread its message within the target group and built up its reach.