Branded content
More and more advertisers are choosing to use branded content to share their story and, in this way, build their awareness and brand image.
Your commercial message editorialised
Due to the large supply of advertising and information, consumers have become increasingly critical in what they want to read, hear or see. Commercial messages without content are more often than not being filtered out automatically.
In this media landscape, it is stories that inspire, motivate and move that leave an impression.
Advantages
- Your message comes across naturally (and not intrusively)
- You profit from the quality and authority of strong brands
- Higher brand preference and consideration with branded content
Branded article
A "commercial" article written by a (freelance) editor employed by advertising. Your story is presented in article format, allowing you to leverage the quality and authority of the publication. It is clear that this is a commercial message.
Dossier
A dossier is a collection of branded articles on a specific topic from the same advertiser. A dossier contains a minimum of seven stories. The articles link to each other so the user can continue reading after reading one article.
Videotorial
A "commercial" article written by a freelance editor or an editor employed by the advertising department. The story is presented in article format using this advertising method and begins with a video combined with text.
Video dossier
A Video dossier is a series of Videotorials from the same advertiser. A Video Dossier contains a minimum of seven videotorials. The videos refer to each other so the user can continue watching after viewing one video.
Long read
A long, in-depth journalistic article written by an editor. A long read is fully customised, allowing you to use images, video and text. With a long read, you can be image driven to inspire and engage the target audience.
Mini-site
A mini-site is a collection of multiple long reads on a specific topic from the same advertiser. The long reads refer to each other so the user can continue reading after reading one article.
Branded podcast
A podcast is basically a radio programme, but made available over the Internet. The user listens at his or her convenience, or "on demand".
Brand stories
Stories as you know them from Facebook and Instagram, but within reliable news sites. The perfect place to tell your story to your target group.