DPG Media launches Ad Manager: a fast and effective self-service advertising platform

DPG Media announces their  new ad platform Ad Manager, at their annual advertiser summit, Grow Live. Ad Manager is a modern, progressive buying platform that enables advertisers to quickly set up, manage and optimise digital ad campaigns  across the Trusted Web*.

"With Ad Manager everything comes together "

DPG Media's Ad Manager gives agencies and in-house advertisers complete control over their ad campaigns in an intuitive and user-friendly interface that delivers high impact advertising and makes it thirty percent quicker to launch an ad campaign than other buying platforms. 

Stefan Havik, Managing Director DPG Network & CDO at DPG Media: "With Ad Manager everything comes together. Our investments in first party data, new impactful ad formats, an independent technical infrastructure and of course premium content. Now all together accessible through one easy-to-use solution. Secure, transparent, future-proof and without any technology fee." 

Greater  media value and future-proof targeting

With the launch of Ad Manager, DPG Media streamlines a complex digital supply chain by significantly reducing the involvement of third parties. Thanks to this simplified supply chain, working media is maximised and brand safety is guaranteed. Combined with powerful optimization algorithms, this results in significant cost savings and considerably improved campaign results for advertisers.

In addition, the platform gives buyers access to DPG Media's first-party data and is seamlessly integrated with DPG Media's clean room, Datalab. This means all targeting on the platform is 100% futureproof across all browser and app environments, as it doesn’t use third-party cookies.

DPG Media recognises creative is a vital part of successful campaigns so Ad Manager offers buyers access to DPG Media's high impact Seamless Ads which are not available for purchase in third-party platforms. These impactful formats can be effortlessly and quickly created using the built-in design studio and deliver five times better performance than standard IAB formats.

Substantial cost savings and better campaign results

After a one-year period of intensive testing in closed beta with advertisers such as Matterkind, Omnicom, Renault, Decathlon, Accenture ánd MediaMarkt, DPG Media is now opening her doors for more clients to use Ad Manager. The results of the pilot have proven successful in all phases of the funnel, with 39 percent lower cost per thousand viewable impressions (vCPM) and 43 percent lower cost per conversion (CPA), compared to sourcing through established platforms. 

Tim Rowinkel, Programmatic Director, OMD: "With performance up to three times better than the campaign average, we manage to create relevant value for our clients within Ad Manager and exceed expectations."

DPG Media has some of the most trusted media brands in the world. With the launch of Ad Manager, DPG Media takes the next step and strengthens its position as an innovative and progressive player in the market. 

*The Trusted Web is DPG Media's network of diverse and high quality content in a privacy friendly brand safe environment.