The study First Time Mums shares insights about the working life, care and holidays of (expectant) mothers. In addition, the (purchasing) behaviour of (future) mothers is mapped out: which happy moments and concerns do they experience?

Understanding the customer journey of first time mums

 The study First Time Mums shares insights into the working lives, care and holidays of (expectant) mothers. 

First time mums onderzoek 2021 

Article: Understanding the customer journey of first time mums