Onlineveilingmeester.nl increases brand awareness and preference through audio

Use of audio can provide a significant increase in brand awareness and also provide great results on KPIs like consideration and preference. This is true for established names, but also for newcomers to the market. This is evident from impact research of a recent campaign by Onlineveilingmeester.nl.

Onlineveilingmeester.nl is the online auction partner for buying and selling goods. The innovative company with circular ambition is a well-established auction company that organizes hundreds of online auctions every year and attracts tens of thousands of visitors to their website every week. An initial, exploratory deployment on radio in 2023 led to a growth in website traffic, and given the high potential reach combined with low costs, the decision was made to deploy radio again in 2024 to achieve further growth.

Aanscherping & toetsing radio inzet loont

In 2024, radio deployment was closely scrutinized. Besides the stations Qmusic and JOE, the theme stations of DPG Media Radio were also given a place in the station mix. These stations score well with the target group of Onlineveilingmeester.nl and therefore fitted well with the campaign. The previously used radio commercials were adapted and tested before and during the campaign through the Pre AIR and On AIR research of DPG Media Radio. This showed among other things that the spots are easy to understand and contain a clear link to the offer of the brand. These are important elements for a good brand link and the results show this.

Radio by DPG Media

At Radio by DPG Media, the listener is always the focus. At Qmusic and JOE, of the sixty minutes per hour, we fill at least forty-eight with our own programming. The remaining minutes are for our advertisers. In our programming, we do everything we can to bring our listeners positive and catchy radio. We do this with enthusiastic personalities, creative programs, relevant actions and, of course, the best music. In commercial airtime, we like to help advertisers address the listener in the most pleasant way possible. After all, in a positive mood you are more open to messages from others. Our mission as an operator is to support advertisers and media agencies in realizing even more effective radio campaigns